The Ultimate identity and success of our firm will resides, as it always has, exceptional quality of our people and their extraordinary efforts. Create an environment within our firm recognized and values our people and the work they do in such a pervasive context that Soft O Soft is recognized as one of the world's greatest places to do great work. Using of Soft O Soft vision and the starting point of our employee satisfaction survey, we will improve our working environment, as measured by our people, on a basis equal to or above our growth and financial performance goals of 12-15% long term annual compound improvement. We will hold ourselves accountable to our achievement on this agenda platform in all personal evaluation and advancement processes and in partner unit awards.


Legendary Client Service

Professional services can be delivered globally at greatly enhanced "legendary" service levels. Market dominant client service standards are central to the long term viability of our organization and the fulfillment of our multidisciplinary professional service strategy. Over the next three years explicitly design and develop client service processes to an acknowledged industry legendary level as a defining characteristic of our firm consistent with the "Simply the Best" strategic intent. We will within our firm a powerful and visible element of our organization dedicated to and responsible for the measurable advancement of global client service to market-reorganized, legendary levels.


Transform the Assurance Market

The role of professional attest and assurance in the global market place will change radically in the next decade. Technology is creating and expanding the real time commercial market place placing value on information and process assurance as key elements of daily commerce. This change coupled with an expanding non-financial view of business performance will set off a revolution in financial accounting to include non-financial performance measures and indicators of prospective performance. To be the first business organization of any kind to execute on these beliefs in such a way that we define the market, brand the Soft O Soft image to it and thereby capture the "conqueror's portion" of that market. Dedicate visionary leaders to this agenda - Who have the market knowledge, competency and pragmatic management skills to both shape and execute on this plan. Allow the current attest service line to continue its successful progress and required enhancements. It will endure indefinitely and will run parallel to the new assurance model. Establish the new assurance concept as a separate and independent initiative in an urgent venture capital type culture. Manage the transition from the current attest to the new assurance model based on market readiness and acceptance to maximize the economic return for both platform over the expected long-term market transition.


Leverage Knowledge

The emerging knowledge economy represents an enormous business opportunity. Our participation in required to keep our businesses relevant and position for the future. Create and position "Soft O Soft Knowledge Enterprises" as a global knowledge industry business. We will commercially leverage that knowledge base through a vast spectrum of commercial access. We will use this independent knowledge company as our primary vehicle for access to and investment in the emerging knowledge economy.

Establish and capitalize "Soft O Soft Knowledge Enterprises". Consolidate all
knowledge-based commercial initiatives within this entity under the leadership of a managing partner-chief executive. Advance this new business as an entrepreneurial, profit-oriented commercial enterprise. Position "Soft O Soft Knowledge Enterprises" as a complementary and competitively advantaged easy access partner to Soft O Soft multiple professional service disciplines. Diversify and Grow Profitably.

The competitive market place, our evolving skills, and the entrepreneurial instincts of our partners and people compel us to diversify our services and continually seek higher levels of growth. Become significantly more aggressive in promoting the growth and expansion of our practices and enterprises on a basis consistent with or above the profitability performance standards or our existing businesses. We will target annual compound growth or exceeding 15% through internal initiatives, including the aggressive support of "enterprised" practices such as "Soft O Soft Knowledge Enterprises" and acquisitions. We will raise the visibility of our goals for growth and diversification for the next five years -
15% compound growth. Dedicate resources within our global operations \ network to be focused internally on accelerating strategic diversification in business, economic and financial consulting, contract and legal services. Acquire and integrate professional practices and business consistent with our growth plan representing upto $25million of acquired net revenues over the next five years.

Pervasive Technology

Only through the pervasive use of technology will we be able to implement our strategic initiatives and remain the market leader in the professional services and knowledge industries. Our intent must be to make technology a core element of our knowledge capital base and a core competency pervasive to our internal operations and our external services.  Determine to build technology as a core competence. Recruit a technology leader for this organization. Comprehensively restructure the Soft O Soft technology organization from a central service and cost center to an entrepreneurial business enterprise. Seek near term technology skill assistance through substantive external alliances.